About.
POWERED BY CURIOSITY.
“How deeply a problem is understood and how concretely it is defined sets an upper bound for the quality of any subsequent solutions.” – Ben McRedmond, Intercom
I approach the world from the ground up; understanding the details, the motivations, the inner workings of the systems around me. I believe the biggest opportunities present themselves only after a deep awareness of the finite has been expanded to broader understanding. It’s that curiosity that drives me toward more meaningful outcomes in my work and in life. Curiosity fuels innovation. It allows us to see opportunities others may not.
Work.
FOCUSED ON OUTCOMES.
Tempo Learning
Disrupting Higher-Ed with a Competency-Based solution to re-training the American workforce.
AdoptAClassroom
Offsetting the costs of k-12 teachers by funding the classroom materials that students need to learn and succeed.
Skills.
THE ART & SCIENCE.
Modern marketers can seamlessly transition between left-brain and right-brain thinking. They balance art & science, analytics & storytelling, tactics & strategy. By combining these qualities, marketers create an environment centered on the consumer’s experience.
01. EMPATHY.
Building meaningful relationships starts with a deep understanding of the world in which people live. I strive to balance the ‘who’ with the ‘why.’ The ‘who’ shows how customers live and act, but the ‘why’ examines the motivations behind those actions.
02. DATA & INSIGHTS.
More valuable than having access to data, is the ability to pull from it insights that matter. Insights represent future opportunities identified in data from our past.
03. LATERAL THINKING.
Examine the data. What story does it tell? It’s strong intuition that reveals connections between disparate ideas. Strong marketing leverages these connections to form new hypotheses for testing.
04. STORYTELLING.
What problem are we solving? How big is the opportunity? The best marketers understand the core business, set growth targets, and partner with customers to create better solutions.
Skills.
A GROUND UP APPROACH.
Humility and curiosity are imperative to a good marketer. Rather than betting on one big idea, test and prove what connects with consumers. By building only on validated ideas, marketers ensure the product is growing in the right direction.
Contact.
LET’S TALK.
If you’re interested in learning more or have any questions for me, I’d love to connect!